Knowledge in UX, UI, Interaction Design, Service Design, Front End Development, Community Management.
Experience leading and working hand in hand with different clients, stakeholders, project managers, development teams, copywriters, graphic designers, and marketing executives
Strong experience in the whole process for the digital projects and his phases: Planning, discovery, definition, design, validation, and monitoring using methods and techniques such as the creation of work cells, defining and setting tools workshops, analysis for business, market, competencies, and metrics, benchmarks, Logistics, recruitment and planning of user interviews, interviews with stakeholders and end-users, download of findings and insights, user/customer/ buyer personas, scenarios, customer journeys, empathy maps, storyboards, flowcharts, Information architecture, wireframes, mockups, prototypes, guerrilla testing, A/B testing, usability testing, stakeholders maps, blueprints, ecosystem maps, etc.
Very good confidence defining the product strategy and product vision, also evaluating the feasibility and measure implementation time for digital projects.
Solid knowledge and experience in methodologies and frameworks such as Agile, Lean UX, Design Thinking, Scrum, and Kanban.
Strong background working with tools such as Figma, Adobe XD, Sketch, InVision, ProtoPie, Adobe products.
Powerful experience development digital interfaces with HTML5, CSS3, JavaScript.
User Experience Analyst
Nov 2017 – Current
Responsibilities:
I became the head of the UX / UI team for the project and was the representative in the different sessions and ceremonies of the project
Delegate the different requirements and assignments of the Product owners to the other team members
Perform the restructuring of the files in the abstract as well as define the structure of the creation and nomenclature of the art-boards and arrangement of components
Converting user stories and flow maps to low and high-quality wireframes
Creating components for the design system
Final mockup design for the final user
Component Interaction Definitions
Creation of interactive prototypes
Design of the email template for the account opening
Design of an informative PDF with the details of the account that is attached to the email
Creation of usability protocol and definition of participant criteria for usability tests
Performance of functionality tests to the entire web app process
UI validation for the web app
Advice to product owners on functionality, user experience, interaction, and usability
Development of usability tests, surveys, validation of proofs of concepts for the bank, some such as:
Cell phone insurance
Car insurance
Service payments
Credit Card Application from Bank Partners (The Home Depot, Zara, Apple, Costco)
Request for clarification
Banking social networks
Promotions and offers
Illustrations
Cardless ATM withdrawal
Mobile app dashboard
Payroll advance
CoDi® payment by push notification
Account upgrade from N2 to N4
Interactive voice response for private banking
Single Product vs. Multiple Product Customers
Responsible for UX/UI SR.
June 2019 – February 2020
Responsibilities:
Strategy and planning for different Broxel projects
Planning and doing usability testing as moderator
Creation of workshops and talks for the UX team
Design for the Broxel app v5 in different flows
Design for the Broxel fintech platform
Collaboration for the creation of the mini-app of the payment terminal for Broxel businesses called “Loop”
Prototyping of different app flows for the people of the contact center
Collaboration for the creation and maintenance of components for design systems as well as style guides for the mobile application, platforms, and websites
Development for transactional emails for the different Broxel products
Creation of wireframes and mockups for different websites
Design project manager for Trinity by Broxel
Spanish to English translation for the mobile app
Creation of executive presentations
Moodboards and Benchmarks
Technologies and tools:
Azure DevOps for boards and repositories, Visual Studio Code, Trello, Sketch, Protopie, Overflow, Abstract, Zeplin, Miro, Photoshop, Illustrator
SR. UX Designer Manager
September 2018 – Mach 2019
Responsibilities:
Proudly Part of a wonderful team of more than 15 professional UXers
Design for a completely different type of user from which I represent, users that are the base of the pyramid (well users of low economic resources) where one must communicate in a different way with them than I am used to and think about design a light app for these users who do not have much space on their cell phones.
Working together with my UX team for the definition of the UX process
Responsible for the UX for the project of remittances that manages international money transfers with Western Union, MoneyGram, Xoom, DolEx, Barri, etc.
Realization of UX Research directly in bank branches with end-users and financial advisers
Use of the Scrum framework
Realization of user flows, wireframes, and UI (Android & iOS) designs for the new app of BancoAzteca
Collaboration for the development of the design system
Constant and close support with the CoDi (payment with NFC and QR) project of Banco de México
Help with the development of the new ATM interface
Deposit with checks flow update
Work with the team responsible for the implementation of the collection of alternative information from users through their Facebook, email, and the data of their smartphone usingLenddo EFL for the approval of credit applications
Definition of the correct and exact problem to solve
Interviews with stakeholders
Interviews with end-users
Definition of functionalities for an employee tracking system for the company
Designed the information architecture for the system
Design for the first phase of the system in a paper sketch
Creating wireframes and prototype of the employee tracking system
Planning definition for the development of the system
Technologies and tools:
Axure RP, Trello, Photoshop, Illustrator
UX Designer
March 2017 – April 2018
Responsibilities:
A lead of UX area working for all the digital projects of Nissan Mexico and providing consulting to other clients from the agency.
Worked closely with project managers, tech leads, and stakeholders to gather UI requirements.
Created and optimized complex user flows.
Created advanced interactive prototypes using Axure RP.
Collaborated with a cross-disciplinary team to create iterative design solutions.
Designed all the information architecture and interaction design for the campaign’s websites.
Gave support in information architecture and usability in projects of other clients of then agency.
Led efforts to unify the tools used by all the Nissan digital areas.
Analysis of Google Analytics data to find possible problems for users in their navigation flows.
Collaborate with film producers and with lawyers to create a platform for contracts for the internal use of TBWA productions.
Created an app design proposal for the use of TBWA employees where they could capture their work hours register their purchases in the cafeteria, etc.
Always looked for a Human-Centered Design approach and usability test to be applied in all thedigital projects also promoted to use always the Web Content Accessibility Guidelines (WCAG) from World Wide Web Consortium (W3C).
Sketches, Wireframes, Mockupsfor different clients.
Usability principles in the design of websites.
Design of user flows for websites.
Update of different websites using code or CMS such as WordPress and Joomla.
Design for banners.
Design and development for Emails using the inline cascading style sheet.
Brand style guide for the entire project.
Once development was underway, made adjustments to Mockups as necessary to address problems encountered by developers. A few weeks (or sometimes days) before “go live” dates, performed detailed quality reviews of the developed apps to ensure fidelity to Mockups.
Gathered user data through methods such as analytics reporting, task analysis, and participatory design techniques and utilized that data to drive design decisions and also implemented HCD and UCD, user journey maps.
Produced style guides and web interactionsspecification sheets for developers.
Organized, tailored, and moderated local and virtual user testing sessions based on personas and use cases.
Prototyped visual design concepts, designed icons, and provided the solution for a new navigation system, resulting in a better user experience.
Defined information architecture and interaction design for several complex webs and mobile applications using page/user flows, site maps, and interactive wireframes created in Illustrator.
Conveyed design concepts and deliverables to business partners through remote presentations as well asthrough detailed and easily understood documentation.
Presented designs and user test findings to the internal team as well as clients and senior management.
Conduct and analyze UX research at scale using online tools such as A/B testing and web analytics.
Technologies and tools:
HTML5, CSS3,Joomla, WordPress, Dreamweaver, Photoshop, Illustrator, InDesign, Premiere, After Effects
The Sonatafy Advantage
The Company’s software service offerings are widely recognized as “best of breed”, targeting enterprises ranging from Small to Medium Sized businesses through Fortune 500 companies to better help:
Maximize the entire software development life-cycle investment
Executives and managers trust the development process, which helps reduce micromanagement, allowing increased focus on day-to-day business decisions
What makes Sonatafy unique?
US based management providing thought leadership, oversight and consulting
Speed of proposals and solution delivery
Low employee attrition rate <7%
Operating history and marquee clients
Proven recruiting and screening systems/processes
Align solution to client needs
Ongoing management / oversight of career growth and continued education for placed resources, which is unique in our industry
We offer comprehensive code audits
While Sonatafy works well in any industry, the Company has achieved significant traction and domain expertise in several high-profile sectors such as:
Healthcare, Financial Services, Software Services, SaaS and Consumer Products
