About Sonatafy

The people behind
the delivery.

Every engagement is led by operators who have built, shipped, and scaled software companies firsthand.

Technical & Delivery Leadership

Senior Leadership. Deep Technical Expertise.

Experienced technical and delivery leaders backed by 70+ additional senior engineering professionals across the U.S. and Latin America. Together, we bring the expertise to advise, architect, build, and deliver across software engineering, cloud, data, and AI.

Steve Taplin

CEO, Founder

Chris Horvat

CTO

Craig Arnett

Director of Technical Strategy and Growth

Edgar Garcia

Director of Technical Delivery

Salma Wahwah

Principal Data and AI Architect

Diego Velazquez

VP Operations

Eliezer Malo

UI/UX Design Lead

Business & Operations Leadership

Strong Operations. Built for Growth.

Our business leaders bring together financial discipline, client relationships, marketing, talent, and operational excellence to support our teams, strengthen our partnerships, and deliver a consistent client experience.

Mike Whitmire

CRO

Mark Atinger

CFO

Josh Nuzzi

VP of Marketing

Roman Scholtens

Director of Revenue Operations

Austin Vandever

Head of Product

Kristen Strodtman

Accounting

Julio Lopez

Marketing

Isabel Reyes

HR Lead

Karla Cosgalla

Talent Acquisition Team Leader

Daniel Nieves

Talent Acquisition Team Leader

Laura Bolívar

Talent Acquisition Specialist

Rolando Choussal

IT Manager

What We Do Not Do

Clear boundaries
build trust

Knowing what we will not do is as important as knowing what we will. These boundaries exist to protect both sides of the engagement.

Boundaries We Never Cross

We do not do body shopping. Every placement is context matched, stack verified, and communication screened.
We do not place junior engineers. Every team member has 8 to 10+ years of production experience.
We do not hand you a strategy deck and walk away. Consulting engagements include execution support.
We do not lock you into 12 month contracts. Engagements are flexible after an initial stabilization period.
We do not create dependency. Platform engagements include documentation, training, and structured handoff.
We do not push a predefined solution. If a POD is not the right fit, we will tell you what is.

Working With Sonatafy

Core Values & Mission

Six principles that define how we build teams, run engagements, and deliver software. These are not aspirational. They are operational.

We Promote Innovation

Innovation is how we stay ahead of the challenges our clients face. We continuously invest in our people, processes, and tools to ensure every engagement improves on the last.

Partnerships for Growth

We align with companies pushing technology forward. Every engagement is structured to create long-term value, not just fill roles.

Team Development

Our engineers are expected to stay sharp. Continuous learning is embedded in how we operate, from architecture reviews to hands-on work with emerging technologies.

"Delivery excellence is not about where the team sits. It is about who leads it, how they are held accountable, and whether the model is built to sustain quality over time."

Steve Taplin, CEO