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Case Studies 5 Digital Marketing Company

A Nearshore Software Development Case Study

Digital Marketing Software Development

Technology
We Used.

Team
Blueprint.

Project Manager: Oversees project progress, coordinates with all teams, and ensures deadlines are met through regular updates via JIRA/Confluence.

Fullstack Engineers: Develop and integrate custom modules, ensuring the migration from legacy systems to AWS is seamless and feature-rich.

QA Automation Engineers: Execute rigorous testing protocols to guarantee platform reliability and prompt resolution of defects.

UI/UX Designers: Enhance the interface to provide a user-friendly experience that aligns with modern enterprise standards.

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Digital Marketing Company

A digital marketing company specializing in end-to-end enterprise marketing services needed to accelerate its digital transformation. With most of its software running on legacy systems, the company sought a robust, modern solution to migrate to AWS and add custom features without disrupting daily operations. As the owner, the client was extremely satisfied with the outcome, noting that the platform was robust, reliable, and met all expectations in terms of performance and user experience.

The
Challenge.

The company had long relied on outdated legacy systems, and recent acquisitions of large clients necessitated a rapid transition to cloud-based infrastructure. The primary goal was to migrate these systems to AWS while enhancing them with several custom features and enhancements to support ongoing digital transformation. The client needed a team of seasoned software developers to execute this complex migration efficiently, as internal resources were insufficient to manage the full scope of the project.

Our
Solution.

After a thorough evaluation process led by their technical consultant, the client selected Sonatafy Technology for its sizable team and extensive experience with digital transformations. Sonatafy quickly understood the project requirements and created a detailed roadmap that divided the work into planning, development, and testing phases. The fully managed team—comprising a project manager, tech lead, and developers—executed the project autonomously, ensuring minimal disruption to the client’s operations while meeting aggressive deadlines.

Key Technical
Contributions.

Sonatafy’s team efficiently migrated the client’s legacy systems to AWS using Python as the core development language. They developed and integrated custom features to enhance functionality during the migration, ensuring the new platform could support modern enterprise needs. Rigorous testing and quality assurance were maintained throughout the process via JIRA/Confluence, resulting in flawless execution and timely deliveries. The team’s ability to adapt quickly and drive each phase forward was instrumental in achieving a smooth digital transformation.

The
Outcome.

The project delivered a cloud-based solution that met all the client’s performance and functionality requirements. Sonatafy’s team was quick to adapt and developed the required features in almost no time, consistently keeping the client informed throughout the process. The digital transformation resulted in a seamless migration to AWS and the addition of custom enhancements, ultimately accelerating the client’s operations without disruption. The client was particularly impressed by the vendor’s dedication, overall involvement, and impeccable communication, describing the partnership as exceptional.

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