Freshly

Freshly, a leading prepared meals delivery service, sought to bolster its backend engineering capabilities. As the Senior Director of Platform Engineering, the client needed a way to scale resources up or down quickly without the complexities of hiring full-time employees. Sonatafy Technology provided a flexible staffing model, enabling Freshly to maintain agile development processes and meet evolving business demands.

The
Challenge.

Recruiting full-time engineers in a competitive market proved difficult, and Freshly needed to address both budgetary challenges and the need for an adaptable workforce. The goal was to supplement their backend engineering team, adding redundancy and skill diversity without slowing down ongoing projects. By partnering with Sonatafy, Freshly could inject flexibility into its engineering operations while preserving productivity and quality standards.

Our
Solution.

Sonatafy offered a team of 8–10 outsourced engineers, selected for their expertise in backend development and ability to integrate seamlessly with Freshly’s existing workflows. Working as an extension of Freshly’s own staff, these engineers participate in the same Slack channels, agile ceremonies, and development processes as full-time employees. Sonatafy’s leadership, including the account manager, remains closely involved, ensuring any resourcing or scheduling issues are swiftly addressed.

Key Technical
Contributions.

Sonatafy’s engineers brought a balanced mix of senior and junior talent, delivering immediate results on core backend projects while also contributing long-term solutions. The team integrated with Freshly’s Scrum-based environment, collaborating with full-time employees on sprint planning, code reviews, and daily stand-ups. Engineers adapted to evolving requirements, demonstrating leadership by initiating process improvements and guiding newer team members. Through shared Slack channels and alignment with Freshly’s development culture, Sonatafy effectively supported mission-critical goals and met aggressive timelines.

The
Outcome.

Freshly reports a successful partnership, citing Sonatafy’s ability to scale engineering resources as business needs fluctuate. The outsourced team has delivered on key objectives, allowing Freshly to reach business goals faster and maintain high-quality standards. Negotiations on issues such as off-hours coverage were conducted collaboratively, reflecting a strong working relationship rooted in open communication and mutual respect.