Fail Hard, Win Big
What building more than 30 companies, failures included, taught me about leadership and execution.
FOR EOS® IMPLEMENTERS
Your clients have rocks.We help move the technology ones.
When technology keeps landing on the Issues List, we bring the senior software, data, and AI team to help solve it.
No costto partner.
ComplimentarySnapshots for your clients.
Your clientrelationship stays yours.
- 60+
- client engagements
- 408%
- three year revenue growth
- Inc. 5000
- three times
From the Issues List to measurable progress
Technology rocks we help move.
When technology becomes a recurring Issue or a quarterly rock that keeps slipping, we bring the expertise to help your clients make progress.
rocks
Set the priority
Issues List
Surface what's stuck
IDS®
Identify. Discuss. Solve.
To-Dos
Make it happen
Scorecard
Measure progress
Modernize outdated software
Legacy systems are slowing the business and hard to maintain.
Get reliable business data
Conflicting reports and numbers nobody trusts.
Turn AI ideas into results
Move beyond experiments to measurable value.
Automate manual processes
Reduce repetitive work and disconnected systems.
Get product delivery back on track
Unblock stalled initiatives and missed milestones.
Close a technology leadership gap
Get experienced direction without a full time executive hire.
Have a client with a technology rock that keeps rolling into next quarter?
Let's explore a partnershipEOS fluent from day one.
Built by a CEO who runs on EOS.
Steve Taplin, CEO and Founder of Sonatafy Technology, has led companies using EOS-based operating practices for more than 20 years. He has founded more than 30 companies over 25+ years, and he knows firsthand what it takes for a leadership team to set rocks, hold the Scorecard, IDS the Issues List, and keep the Accountability Chart clear.
He writes about his experience with EOS in his book Fail Hard, Win Big. When technology is the rock that keeps slipping, your clients get a partner whose CEO already speaks the language you teach.
The Backlog Illusion
Why a growing backlog and missed commitments point to a delivery system problem, not a people problem.
The AI Validation Gap
Why companies keep funding AI they can't prove works.
Coming Q4 2026
When technology becomes the issue
Sound familiar?
You can identify the issue. We can help solve it.
The same technology rock keeps rolling into the next quarter.
Software Delivery Snapshot
We find what is slowing delivery and help build predictable execution.
The Visionary and Integrator can't get clear answers from technology leadership.
Software Delivery Snapshot
We start with an independent read of the delivery system, not the people.
We have invested millions in software. Where is the return?
Backlog Snapshot
We find the bottlenecks and misaligned priorities behind the spend.
Everyone wants AI. Nobody knows where to start.
AI Readiness & Value Snapshot
We evaluate where AI may create measurable business value.
Three ways to help your clients.Zero cost to start.
Each Snapshot is a 30 minute executive session with a senior US based Sonatafy leader. We aim to provide a one-page written assessment within two business days. No obligation.
01
Software Delivery Snapshot
Are we delivering effectively?
Delivery bottlenecks, accountability gaps, and the barriers to predictable delivery.
02
Backlog Snapshot
Are we working on the right things?
Priorities, backlog health, and whether capacity matches business goals.
03
AI Readiness & Value Snapshot
Where can AI create measurable value?
Practical opportunities, readiness gaps, and the right next step.
Simple by design
How a referral works
- 01
You notice it.
A rock keeps slipping or technology keeps landing on the Issues List.
- 02
You make the intro.
A short email to us, or send your client the 5 minute Engineering Value Diagnostic.
- 03
We run a complimentary Snapshot.
A 30 minute executive session with a senior US based Sonatafy leader. We aim to provide a one-page written assessment within two business days.
- 04
Your client decides what's next.
If more help makes sense, we outline options, including no action. With your client's permission, we keep you informed. You remain the trusted EOS advisor.
Introduction email template
Subject: Introduction: [Client name] and Sonatafy
[Client name], as we discussed, I'd like to introduce you to Steve Taplin at Sonatafy. Sonatafy offers a complimentary Snapshot: a 30 minute executive session with a senior leader. We aim to provide a one-page written assessment within two business days. No obligation. Steve, [Client name] leads [Company] and we have been working through [the technology rock or Issue]. I'll let you two take it from here.
Your client. Your relationship. Our expertise.
We work alongside you, not around you. You remain your client's trusted EOS Implementer, and we focus on technology strategy and execution. With your client's permission, we keep you informed and share what we find.
We complement your EOS process. We do not implement EOS. We bring technology strategy, fractional CTO leadership, AI and data consulting, modernization, and Managed Delivery PODs.
Sonatafy offers referral payments to eligible partners on eligible engagements, subject to a separate written referral agreement and applicable requirements, with disclosure to your client.
Sonatafy Technology Referral Partners is an independent Sonatafy program for advisors working with companies that use EOS.
Sonatafy Technology Referral Partners includes:
- Optional referral compensation for eligible partners under a separate written referral agreement and applicable requirements
- Reciprocal business introductions
- Complimentary Snapshots for your clients
- Direct access to Sonatafy's executive leadership
Who we're a fit for
A fit
US headquartered companies with roughly $10M to $500M in revenue where software, data, or AI matters to growth. Whether they have an established engineering team, a small technical team, or a technology leadership gap, we help get technology initiatives moving.
Not a fit
Rate driven buyers and companies with primarily offshore engineering teams.
Your Team. Our Team. One Scoreboard.
Your clients already run on a Scorecard. We put our own delivery Measurables on the same board as theirs, measured against the outcomes we recommended. If we are not moving the rock, everyone sees it.
Frequently asked questions
You don't need to be a technology expertto recognize a technology problem.
You already have the client's trust. We give you another way to create value for them.
EOS® and Entrepreneurial Operating System® are trademarks of EOS Worldwide, LLC. Other EOS-related terms referenced on this page may be trademarks of their respective owners.
Sonatafy Technology is an independent software engineering and technology consulting company. This is a Sonatafy-operated referral program, not an EOS Worldwide program. Sonatafy is not affiliated with, sponsored by, endorsed by, or certified by EOS Worldwide, LLC and does not provide EOS implementation services.