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Why You Might Lose Your Job To Someone Who Uses AI, Not AI Itself
AI Isn’t Here for Your Job—But the Person Who Knows How to Use It Might Be Let’s be clear: Artificial Intelligence or AI isn’t your competitor. But the professional who can wield it with precision—automating processes, boosting output, and delivering results at...
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The Right Culture Fit: Why It Matters in Remote Developer Staffing
Remote work has unlocked a world of possibilities for software development teams. Companies are no longer limited to hiring within a commutable radius. Now, you can tap into top-tier talent across time zones, countries, and continents. But while expanding the talent...
Leading Customer Experience in the Age of AI: What Skills Today’s CX Leaders Must Embrace
From creativity to emotional intelligence, human skills are the real power-up for AI-enhanced customer experience. The Gist Empathy, creativity and adaptability matter more than ever. As AI handles more technical tasks, human-centric skills become the foundation of...
The Future of Hiring Developers: AI, Automation, and the Human Touch
Let’s be honest: hiring developers isn’t what it used to be. It’s faster, more data-driven, and increasingly influenced by artificial intelligence. But as much as we lean on automation to streamline recruiting, the human element is more critical than ever. In the race...
Why Hiring Software Engineers Is Harder Than Ever—And What You Can Do About It
If hiring top-tier software engineers feels like an uphill battle these days, you’re not imagining it. Roles stay open for weeks (sometimes months), interviews drag on, and when you finally find the right person—another company snatches them up. The competition is...
The Time Zone Advantage: Why Nearshore Outsourcing is a Game Changer
Nowadays, speed and communication are everything. Whether you're running daily standups, debugging in real-time, or iterating on a product sprint, timing matters. That’s why more U.S.-based companies are embracing nearshore outsourcing—and discovering that the real...
AI-Driven Decision Making for CEOs: A Game Changer for Business Strategy
CEOs navigate exciting daily challenges, making pivotal decisions that shape a company's future! Whether expanding into new markets or allocating resources, each choice is crucial. Traditionally,...
Nearshore vs. Offshore vs. Onshore: Which Staffing Model is Right for You?
Businesses must make difficult decisions on how to create and grow their software development teams in the fast-paced IT industry of today. Selecting the appropriate employment model—nearshore,...
Feeling Stuck In A Leadership Rut?
Feeling stuck in a leadership rut happens more often than you might think. It is much like when you hike through the same group of trees every day—you eventually forget you are in the forest. In...
CEO Steve Taplin Featured in Major Article on Advance Auto Parts’ Strategic Tech Move
In a recent Digital Commerce 360 article discussing Advance Auto Parts, Steve Taplin — CEO of Sonatafy Technology — provided pivotal expert insights on how the automotive retailer could boost its...
Upskilling Your Workforce for AI and Emerging Tech
As emerging technologies and artificial intelligence (AI) transform industries to stay competitive, businesses need to adjust. Investing in upskilling your employees is one of the best ways to...
Benefits of Building a Custom AI Companion for Your Company
Imagine having a strategist, assistant, and problem solver on call around the clock suited to your company's requirements. That's what a personalized AI companion can offer. Let me outline the...
Meet Our Developers
Review real engineer CVs of current and past Sonatafy Technology nearshore developers. We have a wide range of different positions and skills thanks to our talented engineers. Learn More.