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Fox Media Case Study
Boosting Mobile App Adoption Through Strategic Engineering Support
Fox Media engaged Sonatafy Technology to accelerate development and rollout of enhancements aimed at increasing mobile app installs and user engagement. The objective was to strengthen engineering capacity, improve feature delivery cadence, and drive tangible product growth without impacting ongoing maintenance and reliability.
The Challenge
Fox Media’s mobile applications were critical channels for content distribution and audience engagement. However, internal engineering capacity was stretched between supporting existing features, resolving technical debt, and delivering new functionality designed to increase installs and retention.
With competitors rapidly innovating in the mobile space and user acquisition costs rising, Fox Media needed a way to accelerate engineering output without compromising quality — and without disrupting ongoing operations.
Why Traditional Staffing Was Not Enough
Traditional staffing models had limited impact on velocity because they lacked senior technical leadership and accountability. Engineering leadership needed execution partners who could integrate quickly, understand mobile performance drivers, and contribute to measurable product outcomes.
Sonatafy’s Delivery Approach
Sonatafy deployed a dedicated engineering team that aligned closely with Fox Media’s internal product and development teams. The engagement focused on:
- Prioritizing features tied directly to app installs and retention metrics
- Augmenting internal capacity with engineers experienced in mobile development, performance optimization, and API integrations
- Ensuring seamless collaboration between product, design, and engineering
Sonatafy’s engineers worked within established sprint cycles and contributed directly to planning, execution, and measurement of success.
What Sonatafy Owned
- Feature development aimed at install and engagement drivers
- Cross-functional collaboration with internal teams for alignment
- Performance improvements impacting app store visibility and user experience
- Delivery within existing development rhythms
Outcomes & Impact
- Increased velocity of mobile enhancements correlated to measurable increases in app installs
- Reliable delivery without added managerial overhead
- Better alignment between engineering execution and product growth goals
By embedding experienced engineers into the development process, Fox Media gained execution capacity while preserving delivery quality and consistency.
Strategic Takeaway
Mobile product growth requires both strategic prioritization and flawless execution. Sonatafy’s approach provided Fox Media with the engineering capacity and delivery discipline necessary to accelerate app enhancements tied to adoption metrics — all while internal teams continued to support ongoing platform needs.
Fast & Effective Solutions
Managed Delivery Pods
Sonatafy Technology is an award-winning software development and consulting firm delivering enterprise-grade cloud and mobile solutions for companies ranging from fast-growing startups to global brands. We partner with organizations across industries to build, scale, and modernize mission-critical software with a focus on quality, accountability, and long-term results. Learn About Our Core Values.
Matthew Hensrud
Senior Director of Platform Engineering
“The Sonatafy team has continually impressed us with the quality of their engineers — we have found excellent engineering leaders in their contractors who have helped tremendously. They really are an integral part of our team, and we’re very thankful for Sonatafy’s professional leadership in this space. I heartily recommend them to augment anyone’s teams or projects.”
Chris Maresca
Chief Operating Officer
“We have been using Sonatafy for software team augmentation. Their vetting process is extremely through and has saved us a huge amount of time. All of the candidates presented have been outstanding and have fit into our team perfectly.”
Dave Wattel
Co-Founder
“The Sonatafy team consists of members who are dedicated, personable, and attentive. They will search tirelessly to match the right talent to meet your skills and budgetary requirements. Regardless of your situation, you cannot go wrong with Sonatafy.”
Jason Tuschen
Chief Executive Officer
“The entire team at Sonatafy greatly surpassed our expectations. We require very specific skill sets and the team did an incredible job of screening and selecting top – notch candidates. Sonatafy’s attention to detail, professionalism, open communication, and collaboration with us ensured that we found highly skilled talent that fit seamlessly into our company’s culture."
Why Technology Leaders Choose Sonatafy
Clients choose Sonatafy because we bring structure and accountability to complex software environments. Our Fractional CTOs are practitioners who understand how to balance architecture, delivery, people, and business constraints.
You gain direct access to senior leadership, practical guidance grounded in real delivery experience, and a partner focused on outcomes, not billable hours.