Case Studies Mobitv
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Mobitv Case Study
Stabilizing and Scaling a High-Volume Streaming Platform
Mobitv engaged Sonatafy Technology to improve platform stability and performance for its streaming services amid rapid growth in user demand. The goal was to reduce downtime, eliminate performance bottlenecks, and increase confidence in delivery execution while supporting future scale. Sonatafy’s senior engineering support enabled Mobitv to stabilize core systems and build a stronger foundation for growth.
The Challenge
Mobitv’s streaming platform needed to support a growing audience with minimal latency and high availability. As traffic increased, recurring stability issues, performance bottlenecks, and operational risk began to threaten user experience and retention.
Internal teams were focused on feature work and customer requests, leaving limited capacity to address concerns about systemic stability and resiliency. Mobitv needed experienced delivery support that could quickly and reliably diagnose, stabilize, and harden the platform.
Why Traditional Staffing Was Not Enough
Hiring general staff augmentation created inconsistent execution and coordination challenges, particularly in areas involving deep architectural and performance work. What was required was senior engineering expertise capable of identifying root causes, prioritizing fixes, and delivering solutions that would hold under real-world scale.
Sonatafy’s Delivery Approach
Sonatafy provided senior engineers embedded with Mobitv’s technical team to drive stability and performance improvements.
The engagement concentrated on:
- Root cause analysis of stability and performance issues
- Optimizing streaming workflows and backend services
- Strengthening monitoring and alerting systems
- Collaborating with internal dev and operations teams for seamless execution
Sonatafy engineers aligned with existing sprint cadences and operational practices to ensure high-velocity, reliable delivery.
What Sonatafy Owned
- Architecture-level stability diagnostics and remediation
- Performance tuning across critical streaming components
- Improvement of telemetry and operational visibility
- Coordinate fixes with internal development and engineering teams
Outcomes & Impact
- Improved platform stability with fewer outages
- Enhanced performance under peak loading conditions
- Faster resolution of operational issues
- Stronger system observability and confidence in growth
Mobitv regained platform stability and delivered a more reliable streaming experience for users while maintaining development momentum.
Strategic Takeaway
When a streaming platform’s performance is directly tied to customer experience and retention, stability becomes a strategic priority. Sonatafy’s senior engineering support provided the expertise and delivery discipline needed to harden core systems and support future growth with confidence.
Fast & Effective Solutions
Managed Delivery Pods
Sonatafy Technology is an award-winning software development and consulting firm delivering enterprise-grade cloud and mobile solutions for companies ranging from fast-growing startups to global brands. We partner with organizations across industries to build, scale, and modernize mission-critical software with a focus on quality, accountability, and long-term results. Learn About Our Core Values.
Matthew Hensrud
Senior Director of Platform Engineering
“The Sonatafy team has continually impressed us with the quality of their engineers — we have found excellent engineering leaders in their contractors who have helped tremendously. They really are an integral part of our team, and we’re very thankful for Sonatafy’s professional leadership in this space. I heartily recommend them to augment anyone’s teams or projects.”
Chris Maresca
Chief Operating Officer
“We have been using Sonatafy for software team augmentation. Their vetting process is extremely through and has saved us a huge amount of time. All of the candidates presented have been outstanding and have fit into our team perfectly.”
Dave Wattel
Co-Founder
“The Sonatafy team consists of members who are dedicated, personable, and attentive. They will search tirelessly to match the right talent to meet your skills and budgetary requirements. Regardless of your situation, you cannot go wrong with Sonatafy.”
Jason Tuschen
Chief Executive Officer
“The entire team at Sonatafy greatly surpassed our expectations. We require very specific skill sets and the team did an incredible job of screening and selecting top – notch candidates. Sonatafy’s attention to detail, professionalism, open communication, and collaboration with us ensured that we found highly skilled talent that fit seamlessly into our company’s culture."
Why Technology Leaders Choose Sonatafy
Clients choose Sonatafy because we bring structure and accountability to complex software environments. Our Fractional CTOs are practitioners who understand how to balance architecture, delivery, people, and business constraints.
You gain direct access to senior leadership, practical guidance grounded in real delivery experience, and a partner focused on outcomes, not billable hours.