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Industry Insights 5 Steve Taplin’s Fail Hard, Win Big Becomes an Amazon Best-Seller

Industry Insights

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Steve Taplin’s Fail Hard, Win Big Becomes an Amazon Best-Seller

by | Aug 1, 2025 | All, Blog, Featured, Leadership, Media

About The Author Josh Nuzzi

Josh Nuzzi is the VP of Marketing at Sonatafy Technology, with over 12 years of marketing expertise in a variety of industry verticals, with focus on technology and software.

From Battle Scars to Best-Seller: Steve Taplin’s Fail Hard, Win Big Breaks the Mold

In a world flooded with polished startup playbooks and airbrushed entrepreneurial advice, one book has bulldozed through the noise—and it’s not sugarcoating anything.

Fail Hard, Win Big: 30 Ventures | 20 Failures | 10 Wins by Steve Taplin, CEO of Sonatafy Technology, has officially become an Amazon best-seller, and it’s not hard to see why. Released on June 25, 2025, this unapologetically raw and unfiltered guide to entrepreneurship has already climbed the charts in multiple categories, earning widespread acclaim from founders, execs, and startup veterans alike.

Why This Book is Hitting a Nerve

Startup culture often feels like one long highlight reel. But Steve Taplin knows the truth—and he’s lived it. With 30 startups launched, 20 of them ending in failure, and 10 scaling to multi-million-dollar wins, Taplin pulls no punches when he says:

“Failure isn’t just an option; it’s the brutal, bloody toll you pay for a ticket to the big leagues.”

Fail Hard, Win Big isn’t about glossing over setbacks—it’s about embracing them, learning from them, and building something stronger as a result.

What’s Inside the Blueprint

This book isn’t a feel-good pep talk. It’s a gritty, tactical guide packed with practical tools to help entrepreneurs:

  • Bulletproof Their Mindset: Discover “The Unbreakable Why” that keeps you going when the world says stop.
  • Use Resilience as a Revenue Strategy: Learn how failure can be your competitive edge—not your kryptonite.
  • Hear the 10 Brutal Truths: These aren’t your usual business-school lessons. These are the things successful founders know but rarely say out loud.
  • Systematize to Scale: Build companies that don’t depend on heroic founders to survive and grow.

This book is for the entrepreneur who’s been knocked down, told they weren’t cut out for it—and still gets back up swinging.

Why Now Matters

In today’s market—where volatility is the new normal—entrepreneurs need more than vision and hustle. They need resilience, systems, and a mindset that welcomes failure as part of the process. Taplin’s book couldn’t be more timely.

Whether you’re launching your first company or rebuilding after a tough loss, Fail Hard, Win Big offers the mental armor and strategic insight to help you not just survive, but thrive.

📖 Grab your copy on Amazon now:

Fail Hard, Win Big

About Steve Taplin

Steve Taplin is no stranger to entrepreneurial chaos. As the CEO of Sonatafy Technology, a nearshore software development powerhouse, and a contributor to Forbes and Entrepreneur, Steve has earned his scars—and his wins. He’s built 10 successful companies from the ashes of 20 failures, and now he’s handing other founders the roadmap he wishes he had.

About Sonatafy Technology

Sonatafy Technology (www.sonatafy.com) is an award-winning nearshore software development firm known for its U.S.-aligned engineering talent from Latin America. With expertise in cloud, enterprise, and mobile platforms, Sonatafy helps tech companies scale faster, ship smarter, and build more resilient teams—without the offshore chaos.