Freshly Case Study

Delivering Predictable Software Execution With Strategic Engineering Support

Freshly partnered with Sonatafy Technology to augment its engineering team and increase delivery capacity on priority software initiatives. The engagement provided experienced engineers who integrated with internal teams, improved execution velocity, and supported Freshly’s development roadmap with reliable, high-quality contributions.

The Challenge

Freshly’s engineering organization was balancing ongoing maintenance with the need to accelerate feature delivery. Internal resources were stretched, and without additional execution capacity, progress toward product objectives was slower than desired.

Previous staffing approaches had not consistently delivered results, often resulting in excessive coordination overhead and a limited impact on delivery velocity and quality.

Why Traditional Staffing Was Not Enough

Traditional augmentation can deliver bodies without improving execution, especially when engineers lack alignment with internal processes, architectural context, or delivery ownership. Freshly needed engineers who could integrate seamlessly, contribute immediately, and drive tangible progress.

Sonatafy’s Delivery Approach

Sonatafy provided experienced engineers with strong technical expertise and alignment with Freshly’s development practices. These engineers were embedded with internal teams, aligned to sprint cycles, and focused on prioritized delivery work.

The engagement emphasized:

• Feature development aligned to roadmap priorities
• Full-stack engineering contributions
• Collaboration with product and QA teams
• Integration with existing agile practices

Sonatafy’s engineers worked as extensions of the internal team, reducing friction and enhancing the overall impact of execution.

What Sonatafy Owned

• Rapid placement of experienced engineers
• Seamless integration into internal development workflows
• Delivery contributions across prioritized features
• Communication and collaboration aligned with internal rhythms

Outcomes & Impact

• Increased delivery capacity without additional managerial burden
• Better alignment between internal and augmented engineers
• More predictable progress toward feature goals
• Improved confidence in execution quality and velocity

Freshly was able to accelerate delivery, meet prioritized goals, and maintain engineering quality without compromising internal focus.

Strategic Takeaway

In fast-paced development environments, execution capacity must be coupled with integration and delivery discipline. Sonatafy’s approach provided both, enabling Freshly to scale execution with predictable outcomes and more substantial team alignment.