Home Industry Insights
Industry Insights
Stay In The Know
Dive into our latest insights, industry trends, and success stories, ensuring your business stays ahead in the fast-paced tech world.
Steve Taplin’s Fail Hard, Win Big Becomes an Amazon Best-Seller
From Battle Scars to Best-Seller: Steve Taplin’s Fail Hard, Win Big Breaks the Mold In a world flooded with polished startup playbooks and airbrushed entrepreneurial advice, one book has bulldozed through the noise—and it’s not sugarcoating anything. Fail Hard, Win...
Recently In The News
Sonatafy Launches The Software Leaders Uncensored Podcast — Where Real Tech Conversations Happen
Key Takeaways: Unfiltered Conversations: Get real-world stories from seasoned tech leaders—no scripts, no fluff, just actionable insights. Hosted by a Proven Operator: With decades of entrepreneurial and technical leadership under his belt, Steve Taplin brings...
Building a High-Performing Remote Software Development Team
Remote work is no longer a perk or an experiment—it’s the new normal. For software development teams, this shift has unlocked exciting possibilities: access to a global talent pool, increased productivity, and better work-life balance. But it’s not as simple as hiring...
Speed vs. Quality in Software Hiring — Can You Have Both?
When a product deadline is looming or a key developer just gave notice, the pressure is on. As a tech leader, you’re asked to hire fast—but also hire right. It’s the ultimate balancing act. Move too quickly, and you risk bringing on someone who’s not a great fit. Move...
The Right Culture Fit: Why It Matters in Remote Developer Staffing
Remote work has unlocked a world of possibilities for software development teams. Companies are no longer limited to hiring within a commutable radius. Now, you can tap into top-tier talent across time zones, countries, and continents. But while expanding the talent...
Leading Customer Experience in the Age of AI: What Skills Today’s CX Leaders Must Embrace
From creativity to emotional intelligence, human skills are the real power-up for AI-enhanced customer experience. The Gist Empathy, creativity and adaptability matter more than ever. As AI handles more technical tasks, human-centric skills become the foundation of...
The Right Culture Fit: Why It Matters in Remote Developer Staffing
Remote work has unlocked a world of possibilities for software development teams. Companies are no longer limited to hiring within a commutable radius. Now, you can tap into top-tier talent...
Leading Customer Experience in the Age of AI: What Skills Today’s CX Leaders Must Embrace
From creativity to emotional intelligence, human skills are the real power-up for AI-enhanced customer experience. The Gist Empathy, creativity and adaptability matter more than ever. As AI...
The Future of Hiring Developers: AI, Automation, and the Human Touch
Let’s be honest: hiring developers isn’t what it used to be. It’s faster, more data-driven, and increasingly influenced by artificial intelligence. But as much as we lean on automation to...
Why Hiring Software Engineers Is Harder Than Ever—And What You Can Do About It
If hiring top-tier software engineers feels like an uphill battle these days, you’re not imagining it. Roles stay open for weeks (sometimes months), interviews drag on, and when you finally find...
The Time Zone Advantage: Why Nearshore Outsourcing is a Game Changer
Nowadays, speed and communication are everything. Whether you're running daily standups, debugging in real-time, or iterating on a product sprint, timing matters. That’s why more U.S.-based...
10 Brutal Truths I Wish I Knew Before I Became An Entrepreneur
Entrepreneurship is often glamorized, but the truth is far grittier. Throughout my career, I’ve launched 30 businesses. Twenty of them failed. Ten found success. In baseball, a .333 batting...
Meet Our Developers
Review real engineer CVs of current and past Sonatafy Technology nearshore developers. We have a wide range of different positions and skills thanks to our talented engineers. Learn More.