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AI, Customer Feedback, and Moving Faster in 2026 w/ Martin Mrugal | Episode 178
TL;DR: Martin Mrugal, CEO of Alchemer, discusses how AI is accelerating product development and analytics while reinforcing the continued need for enterprise software governance and security. He emphasizes operationalizing customer feedback, maintaining human...
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10 Skills To Look For When Making Your Next AI Hire (Hint: It Is Not Just About Coding Anymore)
When most people hear "AI job," they imagine someone buried in Python scripts, juggling TensorFlow models while whispering sweet nothings to an AWS instance. And sure—those technical chops still matter. But the real differentiators in today's AI talent pool? They go...
Beyond Borders: How Sonatafy Delivers Top Software Talent from Latin America
The hunt for skilled software developers has gone global—and for good reason. The competition for top-tier tech talent in the U.S. is fierce, and traditional hiring models can’t keep up with the speed and complexity of today’s projects. Companies are realizing that...
The Five Rules Every Successful Software Team Should Follow
A few years ago, a CEO called me in to determine why his software project was running behind schedule. His developers were talented, his budget was healthy and his goals were clear. Yet nothing was moving. The problem wasn’t technical. It was cultural. Like so many...
Modernizing Legacy Systems with a Fractional CTO Approach
Every growing company reaches a point where outdated software starts holding it back. Systems that once worked fine begin to slow operations, limit scalability, and frustrate both users and internal teams. In fast-developing tech hubs like Tempe, where innovation...
The CTO Playbook: How Tempe Startups Scale Without Full-Time Overhead
Tempe’s tech startup scene is thriving. From SaaS platforms and fintech innovators to educational and logistics software companies, the region has become one of Arizona’s strongest centers for technology growth. But for many early-stage founders, there’s a recurring...
AI And Software Development: How To Separate The Hype From The Reality
The Buzz Around AI in Development Everywhere you look, AI seems to be the hero of every tech conversation. From “AI that writes your code” to “AI that builds full apps in seconds,” the promises...
The Biggest Hiring Mistakes Tech Companies Make (and How to Avoid Them)
Hiring software developers should be a strategic advantage—not a recurring pain point. But for many tech companies, the hiring process feels like navigating a minefield of rushed decisions,...
How Nearshoring Helps U.S. Companies Bridge the Tech Talent Gap
If you’ve tried hiring software developers in the U.S. lately, you already know the struggle is real. Talent is scarce, demand is soaring, and even the most competitive offers aren’t always...
How Employer Branding Impacts Your Ability to Attract Software Engineers
In the current tech-oriented job market, enticing software engineers involves more than just providing a competitive salary or the latest tech stack. Developers have numerous choices. As they...
Capital Isn’t Given, It’s Earned: What Every Entrepreneur Must Know About Fundraising
In today’s venture-fueled startup landscape, “funding” has become synonymous with “success.” But if you’ve actually sat across from investors, fielded hard questions or lost sleep over burning...
Why You Might Lose Your Job To Someone Who Uses AI, Not AI Itself
AI Isn’t Here for Your Job—But the Person Who Knows How to Use It Might Be Let’s be clear: Artificial Intelligence or AI isn’t your competitor. But the professional who can wield it with...
Why Technology Leaders Choose Sonatafy
Clients choose Sonatafy because we bring structure and accountability to complex software environments. Our Fractional CTOs are practitioners who understand how to balance architecture, delivery, people, and business constraints.
You gain direct access to senior leadership, practical guidance grounded in real delivery experience, and a partner focused on outcomes, not billable hours.