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Product and Engineering Can Be Separate, but NEVER Disconnected w/ Todd Persen – Episode 176
Todd Persen, CTO of Hydrolix, explains how the company handles massive real-time log data for observability and CDN and edge use cases, why he joined after previously building observability and log companies (including an exit to ServiceNow), and what Hydrolix is...
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From Idea to MVP: How Phoenix Startups Build Faster with Nearshore Teams
Phoenix is no longer just a city for sunshine and startups, it’s a full-fledged technology ecosystem where innovation thrives. As Arizona’s startup scene continues to mature, more founders are focusing on one critical goal: bringing their product ideas to market fast...
Why Phoenix Businesses Are Turning to Nearshore Software Development
Phoenix has rapidly evolved into one of the fastest-growing technology hubs in the U.S. Over the past decade, the city has attracted a surge of startups, enterprise expansions, and innovation-driven industries. With this growth comes a familiar challenge: finding and...
AI And Software Development: How To Separate The Hype From The Reality
The Buzz Around AI in Development Everywhere you look, AI seems to be the hero of every tech conversation. From “AI that writes your code” to “AI that builds full apps in seconds,” the promises are hard to ignore. But let’s be honest—most developers know that reality...
The Biggest Hiring Mistakes Tech Companies Make (and How to Avoid Them)
Hiring software developers should be a strategic advantage—not a recurring pain point. But for many tech companies, the hiring process feels like navigating a minefield of rushed decisions, ghosted candidates, and mismatched expectations. And in today’s fast-paced,...
How Nearshoring Helps U.S. Companies Bridge the Tech Talent Gap
If you’ve tried hiring software developers in the U.S. lately, you already know the struggle is real. Talent is scarce, demand is soaring, and even the most competitive offers aren’t always enough to close the deal. The tech talent gap isn’t just a buzzword—it’s a...
Scaling Your Engineering Team: Best Practices for Fast-Growing Tech Companies
Scaling an engineering team is one of the most challenging aspects of a fast-growing tech company. While rapid growth is exciting, it also presents a unique set of obstacles that, if not...
Why You Should Try Out an Engineer with Sonatafy
When it comes to building world-class software, the quality of your engineering team can make or break your success. Hiring the right talent isn’t just about finding a developer who can write...
How Sonatafy Helps Tech Companies Hire Smarter, Not Harder
Let’s face it—hiring software developers today isn’t just difficult, it’s draining. Between endless resume reviews, drawn-out interviews, and the pressure to find someone yesterday, many tech...
How Executives Could Respond When Faced With Multiple Crisis Situations
A crisis can be challenging enough for executives to manage without having to deal with the additional burden of responding to other unfolding emergencies. One such scenario would be the need to...
How to Evaluate a Staffing Partner: What CTOs Should Know
Let’s face it—when you’re a CTO, your time is precious. You’re juggling tech roadmaps, team management, product deadlines, and probably a few surprise fires every week. So, when it’s time to...
Top 5 Rules of Custom Software Development in 2025
In 2025, custom software development continues to be a driving force for businesses aiming to innovate, optimize operations, and stay competitive in an evolving digital landscape. As technology...
Why Technology Leaders Choose Sonatafy
Clients choose Sonatafy because we bring structure and accountability to complex software environments. Our Fractional CTOs are practitioners who understand how to balance architecture, delivery, people, and business constraints.
You gain direct access to senior leadership, practical guidance grounded in real delivery experience, and a partner focused on outcomes, not billable hours.