Sonatafy Nearshore Software Development

UX Designer

Candidate CV

UX Designer Summary

  • Knowledge in UX, UI, Interaction Design, Service Design, Front End Development, Community Management.
  • Experience leading and working hand in hand with different clients, stakeholders, project managers, development teams, copywriters, graphic designers, and marketing executives
  • Strong experience in the whole process for the digital projects and his phases: Planning, discovery, definition, design, validation, and monitoring using methods and techniques such as the creation of work cells, defining and setting tools workshops, analysis for business, market, competencies, and metrics, benchmarks, Logistics, recruitment and planning of user interviews, interviews with stakeholders and end-users, download of findings and insights, user/customer/ buyer personas, scenarios, customer journeys, empathy maps, storyboards, flowcharts, Information architecture, wireframes, mockups, prototypes, guerrilla testing, A/B testing, usability testing, stakeholders maps, blueprints, ecosystem maps, etc.
  • Very good confidence defining the product strategy and product vision, also evaluating the feasibility and measure implementation time for digital projects.
  • Solid knowledge and experience in methodologies and frameworks such as Agile, Lean UX, Design Thinking, Scrum, and Kanban.
  • Strong background working with tools such as Figma, Adobe XD, Sketch, InVision, ProtoPie, Adobe products.
  • Powerful experience development digital interfaces with HTML5, CSS3, JavaScript.

User Experience Analyst

Nov 2017 – Current


  • I became the head of the UX / UI team for the project and was the representative in the different sessions and ceremonies of the project
  • Delegate the different requirements and assignments of the Product owners to the other team members
  • Perform the restructuring of the files in the abstract as well as define the structure of the creation and nomenclature of the art-boards and arrangement of components
  • Converting user stories and flow maps to low and high-quality wireframes
  • Creating components for the design system
  • Final mockup design for the final user
  • Component Interaction Definitions
  • Creation of interactive prototypes
  • Design of the email template for the account opening
  • Design of an informative PDF with the details of the account that is attached to the email
  • Creation of usability protocol and definition of participant criteria for usability tests
  • Performance of functionality tests to the entire web app process
  • UI validation for the web app
  • Advice to product owners on functionality, user experience, interaction, and usability

Development of usability tests, surveys, validation of proofs of concepts for the bank, some such as:

  • Cell phone insurance
  • Car insurance
  • Service payments
  • Credit Card Application from Bank Partners (The Home Depot, Zara, Apple, Costco)
  • Request for clarification
  • Banking social networks
  • Promotions and offers
  • Illustrations
  • Cardless ATM withdrawal
  • Mobile app dashboard
  • Payroll advance
  • CoDi® payment by push notification
  • Account upgrade from N2 to N4
  • Interactive voice response for private banking
  • Single Product vs. Multiple Product Customers

Responsible for UX/UI SR.

June 2019 – February 2020


  • Strategy and planning for different Broxel projects
  • Planning and doing usability testing as moderator
  • Creation of workshops and talks for the UX team
  • Design for the Broxel app v5 in different flows
  • Design for the Broxel fintech platform
  • Collaboration for the creation of the mini-app of the payment terminal for Broxel businesses called “Loop”
  • Prototyping of different app flows for the people of the contact center
  • Collaboration for the creation and maintenance of components for design systems as well as style guides for the mobile application, platforms, and websites
  • Development for transactional emails for the different Broxel products
  • Creation of wireframes and mockups for different websites
  • Design project manager for Trinity by Broxel
  • Spanish to English translation for the mobile app
  • Creation of executive presentations
  • Moodboards and Benchmarks

Technologies and tools:

Azure DevOps for boards and repositories, Visual Studio Code, Trello, Sketch, Protopie, Overflow, Abstract, Zeplin, Miro, Photoshop, Illustrator

SR. UX Designer Manager

September 2018 – Mach 2019


  • Proudly Part of a wonderful team of more than 15 professional UXers

  • Design for a completely different type of user from which I represent, users that are the base of the pyramid (well users of low economic resources) where one must communicate in a different way with them than I am used to and think about design a light app for these users who do not have much space on their cell phones.

  • Working together with my UX team for the definition of the UX process

  • Responsible for the UX for the project of remittances that manages international money transfers with Western Union, MoneyGram, Xoom, DolEx, Barri, etc.

  • Realization of UX Research directly in bank branches with end-users and financial advisers

  • Use of the Scrum framework

  • Realization of user flows, wireframes, and UI (Android & iOS) designs for the new app of BancoAzteca

  • Collaboration for the development of the design system

  • Constant and close support with the CoDi (payment with NFC and QR) project of Banco de México

  • Help with the development of the new ATM interface

  • Deposit with checks flow update

  • Work with the team responsible for the implementation of the collection of alternative information from users through their Facebook, email, and the data of their smartphone usingLenddo EFL for the approval of credit applications

Technologies and tools:

Sketch, InVision, Protopie Abstract, Zeplin, Photoshop, Illustrator

Product Designer

May  2018 – August 2018


  • Experience working in an international team
  • Definition of the correct and exact problem to solve
  • Interviews with stakeholders
  • Interviews with end-users
  • Definition of functionalities for an employee tracking system for the company
  • Designed the information architecture for the system
  • Design for the first phase of the system in a paper sketch
  • Creating wireframes and prototype of the employee tracking system
  • Planning definition for the development of the system

Technologies and tools:

Axure RP, Trello, Photoshop, Illustrator

UX Designer

March 2017 – April 2018


  • A lead of UX area working for all the digital projects of Nissan Mexico and providing consulting to other clients from the agency.

  • Worked closely with project managers, tech leads, and stakeholders to gather UI requirements.

  • Created and optimized complex user flows.

  • Created advanced interactive prototypes using Axure RP.

  • Collaborated with a cross-disciplinary team to create iterative design solutions.

  • Designed all the information architecture and interaction design for the campaign’s websites.

  • Gave support in information architecture and usability in projects of other clients of then agency.

  • Led efforts to unify the tools used by all the Nissan digital areas.

  • Analysis of Google Analytics data to find possible problems for users in their navigation flows.

  • Collaborate with film producers and with lawyers to create a platform for contracts for the internal use of TBWA productions.

  • Created an app design proposal for the use of TBWA employees where they could capture their work hours register their purchases in the cafeteria, etc.

  • Always looked for a Human-Centered Design approach and usability test to be applied in all thedigital projects also promoted to use always the Web Content Accessibility Guidelines (WCAG) from World Wide Web Consortium (W3C).

Technologies and tools:

Axure RP, Sketch, InVision, Trello, HTML5, CSS3, jQuery, Photoshop, Illustrator

UX Designer & Front- End Developer

March 2016 – March 2017


  • Creation of wireframes, low and high-fidelity mockups for web and mobile apps.
  • Developed the UI layout and front-end programming for the website project that matched requirements using handwritten HTML5, CSS3, and jQuery.
  • Developed responsive web pages using Bootstrap.
  • Implemented various forms validations and implemented custom validation controls with AngularJS and jQuery.
  • I defined the information architectures (IA) based on applying the Web standards, accessibility, and usability Guidelines.
  • Used AJAX and JSON to make asynchronous calls to the project server to fetch data on the fly.
  • Applied jQuery scripts for basic animation and end-user screen customization purposes.
  • Handling cross-browser/platform compatibility issues (Chrome, Opera, Firefox, and Safari) on both Windows and Mac.
  • Worked with GitLab and GIT makes projects more organized while preventing data loss when changes are made to source code.
  • Used IntelliJ IDEA to write the code and the terminal for the GIT commands.
  • Collaboration with developer team with different projects at the same time.
  • QA for testing at every sprint of the projects.
  • Brand style guide for the entire project.
  • I performed usability tests assigning specific and detailed user tasks to company recruiters.

Technologies and tools:

HTML5, CSS3, GitLab, Git, IntelliJ IDEA, Terminal (OS X), JavaScript, jQuery, Sketch, Photoshop, Illustrator, InDesign, Premier, After Effects

UX Practitioner & Web Designer

Junuary 2014 – February 2016


  • Sketches, Wireframes, Mockupsfor different clients.
  • Usability principles in the design of websites.
  • Design of user flows for websites.
  • Update of different websites using code or CMS such as WordPress and Joomla.
  • Design for banners.
  • Design and development for Emails using the inline cascading style sheet.
  • Brand style guide for the entire project.
  • Once development was underway, made adjustments to Mockups as necessary to address problems encountered by developers. A few weeks (or sometimes days) before “go live” dates, performed detailed quality reviews of the developed apps to ensure fidelity to Mockups.
  • Gathered user data through methods such as analytics reporting, task analysis, and participatory design techniques and utilized that data to drive design decisions and also implemented HCD and UCD, user journey maps.
  • Produced style guides and web interactionsspecification sheets for developers.
  • Organized, tailored, and moderated local and virtual user testing sessions based on personas
    and use cases.
  • Prototyped visual design concepts, designed icons, and provided the solution for a new
    navigation system, resulting in a better user experience.
  • Defined information architecture and interaction design for several complex webs and mobile applications using page/user flows, site maps, and interactive wireframes created in Illustrator.
  • Conveyed design concepts and deliverables to business partners through remote presentations as well asthrough detailed and easily understood documentation.
  • Presented designs and user test findings to the internal team as well as clients and senior management.
  • Conduct and analyze UX research at scale using online tools such as A/B testing and web analytics.

Technologies and tools:

HTML5, CSS3,Joomla, WordPress, Dreamweaver, Photoshop, Illustrator, InDesign, Premiere, After Effects

The Sonatafy Advantage The Sonatafy Advantage

The Company’s software service offerings are widely recognized as “best of breed”, targeting enterprises ranging from Small to Medium Sized businesses through Fortune 500 companies to better help:

  • Maximize the entire software development life-cycle investment
  • Executives and managers trust the development process, which helps reduce micromanagement, allowing increased focus on day-to-day business decisions

What makes Sonatafy unique?

  • US based management providing thought leadership, oversight and consulting
  • Speed of proposals and solution delivery
  • Low employee attrition rate <7%
  • Operating history and marquee clients
  • Proven recruiting and screening systems/processes
  • Align solution to client needs
  • Ongoing management / oversight of career growth and continued education for placed resources, which is unique in our industry
  • We offer comprehensive code audits

While Sonatafy works well in any industry, the Company has achieved significant traction and domain expertise in several high-profile sectors such as:

  • Healthcare, Financial Services, Software Services, SaaS and Consumer Products

The Sonatafy Advantage Why Choose Sonatafy

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