UX/UI Designer Engineer with Seven years of experience working in Visual Communication Design (web, digital, and print assets) with tools such as the Adobe Suite, Figma, Sketch, InVision. Five years of experience in UI/UX design for mobile and web applications, both native and hybrid. Experience creating front-end layouts with HTML, CSS, and JavaScript. Experience approaching the design challenges of responsive and cross-platform products. Experience communicating effectively the design process status and ability to translate feedback into solutions. Experience creating UI designs applying layout, color, and typography knowledge to create branding and product visual consistency. Experience adapting UX design process to the specific stages and needs of products. Experience applying UX research techniques like A/B testing, Remote Usability testing, Research, Heuristic Evaluation, User Personas, Benchmarking Customer journey, Map flows, wireframes, and Field Studies. Experience working with information architecture for products. Experience creating UI deliverables like Flow diagrams, Moodboards, Low-Fidelity and High-Fidelity Wireframes, and Screen Mockups. Experience creating the interaction design for prototypes. Experience to create visual resources like Illustrations and Icons with Adobe Suite. Experience to create responsive websites (using HTML/CSS/JavaScript) clearly expressing the branding guidelines and the website’s purpose. Experience in working with Agile, Lean, and Scrum methodology. Experience in working in iOS Design systems and responsive design. Experience in presentations with clients and stakeholders to demonstrate project’s status. Experience using Trello, Asana, and Slack for project management, to prioritize tasks and evaluate the progress of every project. Ability to generate assets and specs in Zeplin and Measure and create user tasks, post, and pre-questionnaires. Ability to create iconography and illustrations for websites and mobile applications using Adobe Illustrator and Sketch.
UX/UI Designer
JUN 2021 – PRESENT
Responsibilities:
Design material for the E-learning site
Design and development for the explaining videos.
Design all the editorial designs for the Development and Performance Area.
Manage design coherency and quality for the internal channels of the company.
Video pre and post-production.
Design and create mailing campaigns in HTML/CSS
Design of service brochures for companies in the Corporate.
Creation of user-centered designs by understanding business requirements, and user feedback.
Organize and optimize visual components of the library to improve the user experience.
Creating user flows, wireframes, prototypes, and mockups
Translating requirements into style guides, design systems, design patterns, and attractive user interfaces
Designing UI elements such as input controls, navigational components, and informational components
Creating original graphic designs (e.g. images, sketches, and tables)
Identifying and troubleshooting UX problems (e.g. responsiveness)
Lead discovery workshops online and presential using design thinking (Miro, zoom, rapid paper prototyping)
Create and lead the design strategy for product creation, discovery to implementation.
Moderated and designed several workshops using design sprints, design thinking, and several gamification methods.
Guide every member of the design team
GUI Design skills with deftness at handling color and typography.
Solve all sorts of design challenges with creativity, efficiency, and precision; a full stack designers (interaction, usability, graphic design, HTML, CSS) would be most welcome.
UX/UI Designer
AUG 2020 – MAY 2021
Responsibilities:
Design and programming of website
Web design and mailing development, the annual event
Visual Design of websites for the online service campaign for fleets.
UX Research and information architecture for the Ruta Puebla transportation card application.
UX Research, benchmarking, and naming (card sorting) for new processes within main application.
Customer Journey development for Car product user campaign (beta).
Planning and sending of mailings for the different campaigns of the company, through Mailchimp and Intercom.
Identifying and troubleshooting UX problems (e.g. responsiveness)
Lead discovery workshops online and presential using design thinking (Miro, zoom, rapid paper prototyping)
Create and lead the design strategy for product creation, discovery to implementation.
Moderated and designed several workshops using design sprints, design thinking, and several gamification methods.
Web administration for the Joomla Trinity website:
Capable of digesting financial/metrical dates into PPT
Visual Designer
JAN 2019 – JAN 2020
Responsibilities:
Management and development of audiovisual content for the company’s Onshore projects: press releases, presentations, infographics, reports.
Management and implementation of HR campaign “Trust Key” to encourage coexistence among company staff.
Video edition with the incorporation of recordings, animations, sound, and image editing.
Creation of UX prototypes for platforms focused on HR and Marketing.
Creation of user-centered designs by understanding business requirements, and user feedback.
Creating user flows, wireframes, prototypes, and mockups
Translating requirements into style guides, design systems, design patterns, and attractive user interfaces
Designing UI elements such as input controls, navigational components and informational components
Creating original graphic designs (e.g. images, sketches and tables)
Identifying and troubleshooting UX problems (e.g. responsiveness)
Designed the information architecture for several sites (miro)
Workshops with stakeholders, designers and tech team to solve the main user and business needs and create flows
Capable of digesting financial/metrical dates into PPT.
UX/UI Designer
OCT 2017 – MAY 2019
Responsibilities:
Support in graphic materials for coordination: advertising, animated banners, updating web content, e-learning content, editorial design, photography.
Teaching of a basic level After Effects course for the college community.
Video edition with the incorporation of recordings, animations, sound and image editing.
Processing of video post-production tasks, including animations, special effects, among others.
Design and prototyping of apps for coordination (User Research, Design Thinking, User Journey, Prototyping, Sketch, Wireframing, Visual design)
Create Social media promotional content for the events organized by the CSC department.
Create tailored Illustration for promotional purposes
Design printed learning material like brochures and manuals.
Create audio-visual learning material like electronic presentations, short videos and animations.
Design Infographics and charts for teaching purposes.
Redesign of the monthly internal newsletter: editorial design, illustrations, programming.
Creation of user-centered designs by understanding business requirements, and user feedback.
Creating user flows, wireframes, prototypes and mockups
Translating requirements into style guides, design systems, design patterns and attractive user interfaces
Designing UI elements such as input controls, navigational components and informational components
Creating original graphic designs (e.g. images, sketches and tables)
Identifying and troubleshooting UX problems (e.g. responsiveness)
Capable of digest financial/metrical dates into PPT.
UX/UI Designer
MAY 2018 – AUG 2018
Responsibilities:
Team coordination for digital media, management of the e-learning site for the company (University): course division, planning, video editing, questionnaire management.
Similar activities correspond to the area.
Compilation of raw audiovisual material (audio, photography and video) to create a repository of the company’s divisions.
User Research and Prototyping for staff app.
Design of the corporate website from UX research, User Flow, Sitemap to UI Design in Figma.
UI development of the corporate website in HTML / CSS and JavaScript.
Design printed and digital materials for internal information and advisory campaigns.
Provide consulting services on branding to companies part of the Corporate.
Constant communication with the management area and the members in the Corporate to share the scope and timelines of the projects.
Creation of user-centered designs by understanding business requirements, and user feedback. Creating user flows, wireframes, prototypes and mockups
Translating requirements into style guides, design systems, design patterns and attractive user interfaces
Designing UI elements such as input controls, navigational components and informational components
Creating original graphic designs (e.g. images, sketches and tables)
Identifying and troubleshooting UX problems (e.g. responsiveness)
Capable of digesting financial/metrical dates into PPT.
Visual Designer
AUG 2016 – JUL 2017
Responsibilities:
Development of internal content for staff training: presentations, interactive material, animations, e-learning content.
Support in the annual event for trainers from all over the country: content management and development for different platforms. Support for the preparation of copies in social networks and for external communication notes (notes to be disseminated in the media).
UI Design for internal app of the area.
UX Research, and Prototyping for staff app.
Design of the corporate website from UX research, User Flow, Sitemap to UI Design in Figma.
Designed high-quality mockups and prototypes to use in the user testing sessions.
UX optimized for the internal e-learning site mobile and the website
UX optimized in the bank systems, this system was used for the trainers in the AT&T shops.
UX-UI discovery, design, and implementation for new content into the e-learning content site.
Benchmark, user interviews, polls, customer journeys, user flows, site maps, and user research.
Capable of digesting financial/metrical dates into PPT.
Graphic Designer
DEC 2015 – FEB 2016
Responsibilities:
Design of publications for social networks,
Creation of graphic assets,
Follow-up of email marketing campaigns via Mailchimp
Motion graphics and post-production for videos and internal content
Editorial design: Cover redesign for the book´s CEO
Use of e-commerce channels to promote products.
Programming and optimization of audiovisual content for social networks.
Support in the design and prototyping of interfaces for the company’s sales apps.
Graphic Design Intern
APR 2015 – OCT 2015
Responsibilities:
Design of publications for social networks, creation of graphic assets, follow-up of email marketing campaigns via Mailchimp.
Motion graphics and post-production for videos and internal content.
Editorial design: Cover redesign for the book´s CEO
Use of e-commerce channels to promote products.
Programming and optimization of audiovisual content for social networks.
Support in the design and prototyping of interfaces for the company’s sales apps.
Support in packaging design.
Administrative functions.
Graphic Design Intern
APR 2015 – OCT 2015
Responsibilities:
Design of publications for advertisers into the different platforms of the company: press, tv, internet, apps.
Support in infographics and editorial design.
Creation of different visual materials for the area: infographics, banners, internal communications.
Technologies and tools
PROGRAMING LANGUAGES AND FRAMEWORKS
· Research: Usability testing, User journeys, User research, A/B tests, and Card sorting
· Web Design: Information Architecture, User flows, Wireframing, Prototyping, and Visual Design
· UI: Atomic design, design system building, sketch, prototyping, high definition mock-ups.
· Experience with modern design productivity, workflow, and research tools: JIRA, Trello, Slack, Miro, Asana, Google Analytics, Hotjar, Crazy Egg, Pendo
· UI design skills: Wireframing, Creation of Mood Boards, Screen Mockups Design, UI Prototyping, Icon Design, Interaction Design for prototypes, and web design.
· UX Tools: Google forms, Google Analytics, Hotjar, Adobe Target, Google Optimize, Typeform, ail.
· UX design and research skills: A/B testing, Remote Usability testing, Card sorting, Heuristic Evaluation, User Personas, Benchmarking, Field Studies, Information Architecture, User flows, and user journeys.
· Google Adsense Certified Partner – Google Activate
· Google AdWords Certification – Google Activate
· Lean Certificate – Siemens Gamesa
· Product Designer – Platzi
· Digital Marketing – Google & Inroads Mexico
The Sonatafy Advantage
The Company’s software service offerings are widely recognized as “best of breed”, targeting enterprises ranging from Small to Medium Sized businesses through Fortune 500 companies to better help:
Maximize the entire software development life-cycle investment
Executives and managers trust the development process, which helps reduce micromanagement, allowing increased focus on day-to-day business decisions
What makes Sonatafy unique?
US based management providing thought leadership, oversight and consulting
Speed of proposals and solution delivery
Low employee attrition rate <7%
Operating history and marquee clients
Proven recruiting and screening systems/processes
Align solution to client needs
Ongoing management / oversight of career growth and continued education for placed resources, which is unique in our industry
We offer comprehensive code audits
While Sonatafy works well in any industry, the Company has achieved significant traction and domain expertise in several high-profile sectors such as:
Healthcare, Financial Services, Software Services, SaaS and Consumer Products
