Gamification adds game-like elements such as competition, point-scoring and even physical activity to non-game situations to encourage interaction and engagement. In the workplace, gamification not only relieves stress and adds some fun to the workday, but it can also bring many measurable benefits, from speeding processes to encouraging the adoption of new tech and more.
Below, 13 industry experts from Forbes Technology Council share the uses tech leaders can make of gamification and its potential benefits, as well as some of their personal experiences implementing it with their teams.
1. Reward the achievement of goals.
We created a raffle where every department gets tickets for success at a particular objective and key result. At the end of the month, we run a raffle for a prize. This way everyone buys into overachieving at something our business needs to accomplish. Just make sure the prizes mean something to everyone (e.g., a trip or a cool gadget). – Tarek Alaruri, Fairmarkit
2. Encourage participation in unpopular but necessary tasks.
I have found that integrating gamification into meetings leads to productive cadences, and employees want to attend versus have to attend. I have had specific success with integrating gamification around employee reporting systems, which most employees do not enjoy but which are essential. Creating competition with prizes for use has increased effectiveness and employee satisfaction. – Steve Taplin, Sonatafy Technology
3. Identify security training gaps.
We know that cyberthreats keep tech leaders awake all night. There are many internal processes, software and systems in any tech organization that have security loopholes or vulnerabilities. Gaming can offer an effective method for identifying and remedying team members’ inexperience with security, be it an insider threat or software security. This can help make the workplace and the organization safer and more secure. – Jyoti Prasad Bhatt, ImpactQA
4. Learn something new.
Try exploring something new. Learning new technology can sometimes be a breath of fresh air when you’re feeling burned out. Not only will it help you regain momentum and change things up, but it will also position you to more quickly solve problems in the future. – Jesse Kinser, LifeOmic
5. Improve your image as an employer.
Gamification makes all processes more fun. Make sure to leverage it to improve your image as an employer. It will help your business become more attractive as a workplace for professionals from different industries and of different skill levels. In general, it will improve morale, make your office atmosphere friendlier and bring new people to the team. – Daria Leshchenko, SupportYourApp Inc.
6. Add a positive user experience to customer forms.
We make our best effort to utilize gamification in customer forms or other areas where extensive data entry is required. Long forms are boring and not very user-friendly. Gamification provides an opportunity to create a positive user experience while also increasing the quality of data captured. An example of gamification could be as simple as the portal registration form. – Jahn Karsybaev, Prosource IT
7. Encourage the adoption of new tech.
With our Industry 4.0 application, we are dealing with C-suite managers who are excited about new visibility into manufacturing and acquiring data from remote sources, while the machine operators and shop floor managers are often reluctant to cooperate with new technologies that change the way they are used to working. We use gamification to motivate and encourage the latter group to adopt and embrace the new technology. – Ariel Rosenfeld, 3d Signals
8. Help prevent employee burnout.
The tech industry has an immense issue with burnout. Teams are asked to innovate, iterate and improve at a constant and rapid pace. Companies should mandate gamification to give professionals much-needed and well-deserved breaks. Sometimes a pause is all we need to get back on track, reset or find that next inspiration. Use gamification to prevent burnout—our professionals are not machines. – Ryan Chan, UpKeep Maintenance Management
9. Promote skill-based learning.
Gamifying skill-based learning is a great way to incentivize folks within the company as well as individual teams to learn and master new skills. Not only does this provide friendly competition, but it also increases collaboration and gives individuals a deeper appreciation of the different roles within the organization. – Abishek Surana Rajendra, Course Hero
10. Encourage improved quality and productivity among devs.
Gamification has proven extremely effective when applied to the software development lifecycle. When deployed effectively, it builds a community of developers, encourages healthy competition and improves productivity and quality. Implementing gamified solutions increases motivation and attention to detail. This pushes developer teams to learn more, and it makes it fun. – Frank Palermo, Virtusa
11. Improve vital metrics.
A simple way tech leaders can leverage gamification is through transparency in metrics across an organization. For example, a leader could position mitigation of risk factors as a competition among departments. The department with the most mitigated risk vectors wins. This just requires transparency in tracking and a domain to share the information. – Matt Kunkel, LogicGate
12. Encourage exercise and well-being.
We conducted an internal “Get Fit Challenge” for our team to encourage good vibes, fun competition and a healthy lifestyle. Employees were invited to join by forming a team, selecting a preferred sport and tracking their results for a predefined period. It was a nice way to engage teammates and encourage them to work out, have fun together and, of course, get rewards in the end. – Ivailo Nikolov, SiteGround
13. Place unpopular tasks in a new light.
Gamification can cast unpleasant tasks in a new light. We’ve taken a gamified approach to security awareness training and to bug-bashing product issues. Offering rewards, recognition and healthy competition can motivate employees and improve remote team morale. – Shiv Sundar, Esper