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Vibe Coding Is NOT Enough, An Engineer MUST Review The Code FIRST w/ Eric Poff – Episode 173
Steve Taplin interviews Vurvey Labs CTO Eric Poff about Vurvey’s human-centered market research platform, how AI personas are grounded in real human data to reduce hallucinations, and how stronger process (Jira discipline, hybrid cadence, and AI-assisted requirements)...
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Leading Customer Experience in the Age of AI: What Skills Today’s CX Leaders Must Embrace
From creativity to emotional intelligence, human skills are the real power-up for AI-enhanced customer experience. The Gist Empathy, creativity and adaptability matter more than ever. As AI handles more technical tasks, human-centric skills become the foundation of...
The Future of Hiring Developers: AI, Automation, and the Human Touch
Let’s be honest: hiring developers isn’t what it used to be. It’s faster, more data-driven, and increasingly influenced by artificial intelligence. But as much as we lean on automation to streamline recruiting, the human element is more critical than ever. In the race...
Why Hiring Software Engineers Is Harder Than Ever—And What You Can Do About It
If hiring top-tier software engineers feels like an uphill battle these days, you’re not imagining it. Roles stay open for weeks (sometimes months), interviews drag on, and when you finally find the right person—another company snatches them up. The competition is...
The Time Zone Advantage: Why Nearshore Outsourcing is a Game Changer
Nowadays, speed and communication are everything. Whether you're running daily standups, debugging in real-time, or iterating on a product sprint, timing matters. That’s why more U.S.-based companies are embracing nearshore outsourcing—and discovering that the real...
10 Brutal Truths I Wish I Knew Before I Became An Entrepreneur
Entrepreneurship is often glamorized, but the truth is far grittier. Throughout my career, I’ve launched 30 businesses. Twenty of them failed. Ten found success. In baseball, a .333 batting average earns you a spot in the Hall of Fame. In business, it means you’ve...
Building Full Stack Applications with SST
Infrastructure as Code (IaC) has become a critical practice for managing and provisioning cloud resources efficiently. For full stack applications, which involve both frontend and backend...
How Generative AI is Revolutionizing the Developer’s Workflow
In a recent article on the Forbes Technology Council, Steve Taplin, CEO of Sonatafy Technology, along with other tech experts, shared insights on how developers can harness the power of...
The Decision That Redefined My Leadership Journey – Steve Taplin – Medium.com Feature
How One Pivotal Decision Redefined Leadership at Sonatafy Technology In a recent feature on Medium’s Authority Magazine, our CEO and Co-Founder, Steve Taplin, shared an inspiring journey of...
Sonatafy in the Spotlight: CEO Steve Taplin Featured in The 3 Best Business Books of All Time
Celebrating Leadership and Vision At Sonatafy Technology, we’re proud to announce that our CEO, Steve Taplin, was recently featured in the articleThe 3 Best Business Books of All Time. In this...
Next.js Serverless Support Outside Vercel
Next.js has revolutionized how we build React applications, offering server-side rendering, static site generation, and a seamless developer experience. However, deploying Next.js applications,...
Sonatafy’s CEO Steve Taplin’s take on C-Suite Job Titles and What They Really Mean
In the modern business landscape, executive titles are shifting as companies innovate and adapt to meet new challenges. While traditional roles like CEO, CFO, and COO remain central, emerging...
Why Technology Leaders Choose Sonatafy
Clients choose Sonatafy because we bring structure and accountability to complex software environments. Our Fractional CTOs are practitioners who understand how to balance architecture, delivery, people, and business constraints.
You gain direct access to senior leadership, practical guidance grounded in real delivery experience, and a partner focused on outcomes, not billable hours.