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Fail Hard, Win Big

A brand new book authored by our CEO, Steve Taplin.

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Steve Taplin’s Fail Hard, Win Big Becomes an Amazon Best-Seller

by Josh Nuzzi | Aug 1, 2025 | All, Blog, Featured, Leadership, Media

From Battle Scars to Best-Seller: Steve Taplin’s Fail Hard, Win Big Breaks the Mold In a world flooded with polished startup playbooks and airbrushed entrepreneurial advice, one book has bulldozed through the noise—and it’s not sugarcoating anything. Fail Hard, Win...
Steve Taplin’s Guide to Unlocking the Potential of AI

Steve Taplin’s Guide to Unlocking the Potential of AI

by Josh Nuzzi | Nov 2, 2024 | All, Blog, Featured, Leadership, Media

Artificial intelligence (AI) has evolved from a buzzword to a driving force in business innovation, reshaping how companies operate and make data-driven decisions. Steve Taplin, CEO and cofounder of Sonatafy Technology, shared his insights on this transformative...
Interview With Sonatafy CEO, Steve Taplin | Business Mistakes to Avoid | From Ticker News

Interview With Sonatafy CEO, Steve Taplin | Business Mistakes to Avoid | From Ticker News

by Josh Nuzzi | Oct 29, 2024 | All, Blog, Featured, Media

We’re excited to share that our CEO, Steve Taplin, recently appeared on Ticker News in an engaging interview titled, “Business Mistakes to Avoid.” This feature provides a unique opportunity for leaders, CEOs, and founders to gain valuable insights directly...
How Sonatafy Cuts Software Development Time And Costs By 40%: Q/A with Co-Founder Steve Taplin

How Sonatafy Cuts Software Development Time And Costs By 40%: Q/A with Co-Founder Steve Taplin

by Steve Taplin | Sep 30, 2024 | All, Blog, Featured, Media, Software Development

Identifying viable opportunities to start a new online business that stands a chance to succeed is harder than ever. All markets look overcrowded, and it feels like there is always someone one step ahead. What do the top in class know that you don’t? In this interview...
Quartz Feature: Starbucks’ CEO is out. Chipotle’s CEO is in. Here’s what Wall Street is saying

Quartz Feature: Starbucks’ CEO is out. Chipotle’s CEO is in. Here’s what Wall Street is saying

by Josh Nuzzi | Sep 9, 2024 | All, Blog, Media, Press Release

Steve Taplin’s Insights Featured in Quartz Article on Starbucks’ New CEO We are excited to share that our CEO, Steve Taplin, was prominently featured in a recent Quartz article about Starbucks’ new CEO, Brian Niccol. Niccol, formerly the CEO of...
TechRound Feature: Sonatafy Technology’s Perspective on the Rise in Startup Failures

TechRound Feature: Sonatafy Technology’s Perspective on the Rise in Startup Failures

by Josh Nuzzi | Aug 27, 2024 | All, Featured, Media, Press Release

Navigating Tough Times In Tech In a recent feature by TechRound, our CEO, Steve Taplin, was asked to weigh in on the alarming rise in startup failures in the United States, as reported by The Financial Times. With a staggering 60% increase in closures, the tech...
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  • Why Your $180K Senior Engineers Ship Slower Than Junior Devs
  • Why Your 87 SaaS Tools Cost 15% More Every Year

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