Industry Insights 5 How much is what you ARE NOT building costing you?

Industry Insights


How much is what you ARE NOT building costing you?

by | Jan 8, 2021 | All, Leadership, Nearshoring, Remote, Software Development

About The Author Steve Taplin

Steve Taplin, CEO of Sonatafy Technology, is a serial entrepreneur with extensive expertise in software development, MVP product development and the management of staff augmentation services.

Companies that are building critical path applications will often find that individual pieces get swept under the rug to deliver on time and within budget. When software and product teams sacrifice quality for time, it can lead to Technical Debt. When they trade scope for time or quality, they can incur what I call Opportunity Debt.

Both of these debts can be costly, and they may or may not get paid off.

Similarly, when competing projects or applications rely on a limited number of developers to build, deploy, and maintain, they tend to die on the vine. This loss is also Opportunity Debt, and you run the risk of missing a market window and the potential to increase revenue and market share.

One way to solve this problem is to flip-flop your software teams so that they work incrementally across several features or applications, but we all know where context switching gets us. This way has a very high propensity for creating even more technical debt, risk, and potential customer-facing defects. All of which affect the efficacy and reliability of your products.

Another solution is to increase the development pool to tackle those opportunities and get them to an MVP status. This way is not the easiest and can drastically increase your engineering and product management costs.


Opportunity Debt can lead to the big “What If?.” What if we had built that product? What if we had shipped that feature? What if we had reached that new customer base?

“What if’s” do not make companies successful, and opportunity debt can leave you limping across the finish line.

Sonatafy Technology can help you increase your engineering output with cost-effective nearshore development teams to get those potential money makers off of the shelf and into the hands of your product teams, sales teams, and ultimately your customers.

Have you started iterations on projects or features but were unable to finish? Do you have code that lies in an unknown state? With our industry-leading Code Quality and Contribution Audit, we can help you resurrect that code base and build a roadmap and a team to follow it to fruition.

Sonatafy can help you create a straightforward and efficient way back to the starting line, allowing you to capture that opportunity before it is too late.

For more information talk to us today or follow us on LinkedIn and Facebook for news, updates, and discussions with industry professionals.  #sonatafytechnology #opportunity #debt