Sonatafy’s nearshore model will locate and hire experienced and professional UI/UX Designers and Developers to assist your team while you build engaging mobile and web user experiences that correspond to the trends in design for applications. When starting a project, you must have a clear vision of how your customers and users will be interacting with your application and on what devices they will be working with. Having a sound UI/UX team can be critical to delivering that top-notch user experience and interface that takes your project to the next level.
Sonatafy can help you find those professionals and augment your teams to assist you in building a best-in-show user experience that retains your customers and users and allows you to deliver the technology that drives your business.
Sonatafy-placed UI/UX designers will strategize with your team and develop an effective design prior to the development stages of your applications. We will adapt to your process or work together to create a new process. We can help you follow agile development processes with daily interactions from our nearshore resources that work on the same time zones are your team.
Through decades of experience, our team has found that the key to every UI/UX project is making sure to conduct the appropriate end-user research.
Some key items to consider for this research are as follows:
What are the major pain points the end user is currently experiencing?
What functionality does the end user require?
The Sonatafy team will work with you to plan the design for a new application or to enhance existing features of an application. Some key things we focus on are overall look, design, flow and the mobile responsiveness to ensure the interface adapts to screens and devices of different sizes.
Benefits of a high quality User Interface (UI) / User Experience (UX):
End user satisfaction, which typically results in loyalty and meeting their needs so they continue to use your application
Competitive edge by ease of use and strealimining your application process flow for customers
Reduced software development costs by making the flow and process easy
We have been working DevOps and Back-End developers with extensive expertise with Amazon Web Services, Microsoft Azure, and Google Cloud. Whether focused on Infrastructure as a Service, Platform as a Service, Serverless and Microservices architectures, or Hybrid Cloud applications, Sonatafy can source and vet experienced developers to help extend your teams output.
Common Cloud Platforms and Technologies we use include:
Communication and Business Process Tools
Our engineers will use your tooling and communication applications. Whether you are a Jira, Confluence, Slack shop, or you use Microsoft Teams, our team will adapt. We support all versioning systems from Git to Bitbucket, and all of our engineers will be able to attend all meetings with clear sound and video capabilities.
Common tools we use include:
UI/UX Designers & Web Designers
If you’re still not sure what a UI UX designer is or does or how hiring one can help your business, here we explain it in more detail. A UI UX designer can help your business because of how consumer expectations have evolved due to more and more companies working to create better experiences for them. In the past, web designers only created functional websites, without much concern about what the experience would be for the users visiting them. Websites were very plain and practical and navigation was clunky or even just confusing. Since almost all websites were like this, users didn’t have many choices. Websites weren’t hurt by a bad user experience as much back then because there weren’t very many examples of great user experiences, so consumers were tolerant.
Big tech companies started paying attention to user experience. As they started to analyze user experience, utilizing customer interviews and some degree of psychology, they started to make big improvements in this area. As the contest for the top-ranking position in search results became more competitive, there has been an increased shift to user-experience-oriented web design.
User experience has become even more important now that mobile users account for half of the Internet traffic throughout the whole world. Jessica Wong says on Forbes about being mobile-friendly that “…it’s important to optimize your content and your website as a whole — shorter forms, a convenient checkout process, a clear navigation path, a prominent CTA, etc. In other words, simplifying your site’s UI/UX is the key.” When a site is optimized for mobile devices, 74% of people are more like to return to it after visiting it for the first time.
If you have neither the time nor the resources for IT staff augmentation and to hire a whole dedicated team to keep up with these trends, you aren’t alone, but you also can’t afford to ignore how user experience might be impacting your business. In this article, we will explain what UI UX design services are, how they benefit your company, and how you can go about finding the right UI UX designer for your business.
What Is UX?
UX refers to a user experience. A user experience is any interaction a potential customer has with your website, product, or service. This includes:
The first impression users have of your website
Ease of navigation
Visual appearance
Trustworthiness of your brand
Ease of canceling an order
Ease of changing an order
The simplicity of the sign-up or check-out process
The user experience also includes the content on the site and concerns whether it is effective in persuading people to sign up or make a purchase. A positive user experience leads to user satisfaction.
What Is UX Design?
UX design involves a plan on how your website will look and work so that it makes using it enjoyable and easy. Good UX design must meet the user’s needs, be easy to use, give the user control, and surprise and delight. UX design takes into account the user’s needs, motivation, and frustrations. Good UX design will meet the user’s needs, satisfy the user’s motivations, and eliminate the user’s frustrations. A website this is confusing and difficult to use lacks good UX design.
What Is UI Design?
UI design refers to user interface design, which is more of a focus on the visual aspect of webpages and the website as a whole. The user interface includes elements such as buttons, sliders, fonts, layout, and color schemes. While general graphic design is a part of UI design, its effectiveness is measured in the way the user responds to it rather than merely through aesthetics. If users seem to miss clicking a button, for example, the issue may be with its size, position, color, or font. Effective user interface design contributes to a positive user experience, so user interface is an important part of user experience but still a distinct subset of web design.
What Do UI/UX Designers Do?
A UI UX designer needs to analyze and understand the user experience, which can be done through analyzing data or conducting customer interviews or surveys. The UI aspect means that the designer needs to create an environment that is visually pleasing and intuitive. The UX aspect means the designer then needs to evaluate areas where the design needs improvement and generate ideas on how to find solutions to problems users have when interacting with the site. The designer creates and then tests the solutions with a prototype. The designer will continue to work to improve the user experience over time by fine-tuning it to make it the most positive and pleasant attainable.
How Can UI/UX Designers Help My Business?
UI UX design can help your business by creating a more positive user experience and customer satisfaction with your website. This can help your company in the following ways:
Increase conversions
A visitor that is frustrated or confused is less likely to make a purchase or sign up for more information than one that has a positive user experience. If your business has been using the same web design for years but has been experiencing a drop in conversions, this may be because your competition is giving your potential customers a better experience. More and more major corporations are focussing on user experience which shapes their customers’ frame of reference. Website visitors who have been exposed to a better user experience elsewhere are more likely to lose patience with a site that does not meet their increased expectations.
Increase search ranking
Search engines, such as Google, have made it no secret that they are prioritizing user satisfaction over mere keyword matching that encapsulated the Search Engine Optimization (SEO) of the past. As Eric Samson wrote in Forbes, “If your SEO is is too robust (with overstuffed keywords), user engagement might begin to suffer and conversion rates might reduce…finding the right balance between SEO and UX is imperative from the beginning stages.”
Now, users must feel that they are highly satisfied with search results for a website to appear in the top position. This not only means answering user questions, providing information, and presenting well-written, easy-to-understand content, but websites must also show trustworthiness and display expertise and authority on the topic.
The same issues that affect conversions also affect SEO, because users will not feel satisfied with a website that provides a poor experience in comparison to other well-known sites. Your business will lose out on organic traffic if a poor user experience causes your site to drop in the search results for queries related to your business.
Repeat customers
A positive user experience means that customers are more likely to come back to your website and use your service or buy your product again and again.
Increased word-of-mouth advertising
A user that has a positive experience with your website is more likely to share it and refer others to your product or services.
What are the Differences Between Web UX and Web UI Designers
There are two types of designers who work on websites: web UX designers and web UI designers. While both roles are important in creating a successful website, there are some key differences between the two. Web UX designers focus on the user experience, making sure that visitors to a site can easily find what they’re looking for and navigate through the site’s content. On the other hand, web UI designers focus on the visual design of the site, making sure that it looks good and is easy to use. Both roles are essential in creating a well-designed website.
What do web UI designers do?
Web User Interface (UI) design focuses on creating the visual appearance of a website through elements such as typography, color palettes and imagery selection. UI designers need to create an aesthetically pleasing experience while making sure it seamlessly blends with whatever functions or features have been laid out by UX designers. In essence, both web UX and web UI design are essential aspects of building an effective website.
Typography: UI designers need to select the right font size, color, and style for a website.
Color: UI designers must decide on the best color scheme that will draw attention and complement the overall design of the site.
Images: UI designers need to find and add images that are relevant to the content of the website.
Layout: UI designers need to arrange the elements on a page in an intuitive and visually appealing way.
What do web UX designers do?
Web User Experience (UX) design focuses on making sure a website is easy to use, from navigation to functionality. UX designers consider how users interact with a website, and make sure that those interactions are as simple and easy as possible. They will often conduct user testing to identify problems and refine the experience for users.
Navigation: UX designers need to make sure that the navigation of a website is intuitive, so that users can easily find what they’re looking for.
Functionality: UX designers must ensure that all the features of a website are working correctly and that users can use them with ease.
Content structure: UX designers need to structure the content of a website in an organized way so that users can find what they’re looking for.
User testing: UX designers will conduct user testing to identify any potential issues and refine the experience for users.
Site mapping: UX designers need to create a site map that outlines the structure of a website, so that users can easily find their way around.
What skills are necessary for a web UI designer?
A successful web UI designer should possess the following skills:
Creativity: Web UI designers must be able to think creatively and come up with unique ideas for visuals such as colors, typography and imagery.
Technical knowledge: Web UI designers must have a good understanding of HTML, CSS and other technologies used in website design.
Attention to detail: Web UI designers need to pay attention to detail and make sure that all elements of the website are perfectly aligned.
Communication: Web UI designers need to be able to communicate effectively with clients and other team members.
What skills are necessary for a web UX designer?
A successful web UX designer should possess the following skills:
Research: Web UX designers must be able to conduct research and gather user feedback in order to improve the experience for users.
Analytical thinking: Web UX designers need to be able to analyze data and identify potential issues or areas of improvement.
Usability testing: Web UX designers must be able to conduct usability tests and find ways to improve a website’s functionality.
Communication: Web UX designers need to be able to communicate effectively with clients and other team members.
Collaboration: Web UX designers must have the ability to collaborate with other members of a development team in order to create an effective design.
Typical workflow for web UI designers
The typical workflow for a web UI designer includes the following steps:
Research: Web UI designers need to research the target audience and gather data in order to create an effective design.
Conceptualization: Once they have gathered all the necessary information, web UI designers can start conceptualizing ideas for visuals such as colors, typography and imagery.
Design: Web UI designers must begin to create the visual design for the website, taking into account all of their research and concepting work.
Testing and refinement: Once the design is complete, web UI designers will need to test it on different devices and browsers, in order to ensure compatibility and make any necessary tweaks.
Finalization: The final step is to review the design with clients and ensure that it meets their requirements. Once approved, the UI designer can begin coding the design into HTML and CSS.
Typical workflow for web UX designers
The typical workflow for a web UX designer includes the following steps:
Research: UX designers conduct research on their target audience and analyze the data in order to gain better insights into their needs and preferences.
Prototypes: Web UX designers then create prototypes of the website design based on their research, which will be used for user testing later on.
User testing: UX designers conduct user testing to validate the design and identify any potential issues.
Iteration: Web UX designers must then make changes based on the user feedback they have received, in order to refine the experience for users.
Finalization: The final step is to review the design with clients and ensure that it meets their requirements. Once approved, the UX designer can begin coding the design into HTML and CSS.
UI design principles
The following principles are essential for successful web UI design:
Simplicity: Websites should be designed to be easy and intuitive to use, with minimal clutter and distraction.
Consistency: Consistent elements throughout the website create an organized and structured user experience.
Functionality: All elements of a website must work correctly and provide an efficient user experience.
Accessibility: Web UI design must take into account the needs of people with disabilities, as well as all users in general.
Design trends: Following the latest web design trends can help make a website look modern and attractive.
Design for different types of users: UI designers must keep in mind the needs of different types of users when creating a website.
UX design principles
The following principles are essential for successful web UX design:
Research: UX designers must perform research to understand the needs and preferences of their target audience.
Usability: Websites should be designed to be easy to use, with intuitive navigation and clear calls-to-action.
Feedback: UX designers must gather feedback from users in order to continuously refine the website experience.
Testing: UX designers need to continually test their design prototypes in order to ensure it meets user expectations.
What comes first in the product development process?
Following are the steps in a typical product development process:
Discovery and research: This is the first step in the product development process. During this phase, designers and developers will identify the target audience, their needs and preferences, and create a plan to develop the product that meets these requirements.
Design: The next step is to create a design for the product, taking into account all of the research and user feedback gathered in the discovery phase. During this phase, designers create the visuals of the product, such as user interface and user experience (UI/UX) designs. UI/UX designers can start working on creating wireframes for the design of the product.
Development: During this phase, UX designers, UI designers and web developers bring the product design to life by coding it into HTML, CSS and other programming languages.
Testing and refinement: The design is then tested with users to validate the usability and make any necessary tweaks. This step can also involve integrating new features and functionalities into the product.
Launch: After all of the testing has been completed, the product is ready for launch. During this phase, developers will deploy the product and make any necessary adjustments.
Finalization: This is the last step in the product development process. During this phase, designers review the product design with clients to ensure that it meets their requirements. Once approved, the product can be released for public use.
Deployment and maintenance: After the product has been launched, UX designers, UI designers and developers will be responsible for maintaining the product. This includes monitoring user feedback and making any necessary changes or updates to ensure that the product is performing as expected. This phase can also include ongoing testing and refining of the design based on user feedback
How long does this process take?
The length of a product development process depends on the scope and complexity of the project. Generally, it can take anywhere from several weeks to several months for a product to be developed and launched. The timeline may also depend on the resources available, such as staffing or budget size. If additional resources are needed in order to complete the project, this may extend the timeline. Any unforeseen complexities or challenges that arise during product development may also impact the timeline.
It is important to remember that no two projects are alike and there can be many variables that affect the overall length of a product development process. Therefore, it is best to plan ahead and allow time for unexpected delays in order to ensure successful completion of the project. It is also important to stay organized and keep the team focused on their tasks in order to move the process along efficiently. In this way, a product can be created and launched within an acceptable timeframe.
How UX/UI designers can help your business
UX/UI designers are essential to the success of any business, especially those in the digital world. They can help craft a product or website that is both attractive and user-friendly. This will help draw users in, as well as make them more likely to return and interact with your content or product. UX/UI designers have extensive knowledge and experience in the areas of user experience, interface design, and usability testing. By having a UX/UI designer on your team, you can ensure that your product or website is tailored to meet user needs and preferences.
Hiring a UX/UI designer will also help to save time and money by reducing the need for costly overhauls or redesigns. By making sure the product or website is tailored to user expectations, businesses can save time and money by avoiding costly mistakes that could have been prevented.
Overall, UX/UI designers are the backbone of any successful digital venture or product launch. With their expertise, they can create a visually appealing and easily navigable experience that users will enjoy. Their knowledge and experience can help to ensure that businesses are successful in their digital endeavors.
What to look for when hiring web UX or UI designers
When hiring web UX or UI designers, there are certain skills to look for in order to ensure that they can meet the needs of your business.
Experience: It is important to look for UI and UX designers who have experience designing for both web and mobile applications. This will ensure that they are familiar with the different challenges associated with designing for each platform, as well as how to create an intuitive user experience across multiple devices.
Creativity: It is also important to look for designers who are creative and able to come up with innovative ideas. This will ensure that the product or website you create is unique and stands out from the competition.
Flexibility: Being able to work with a variety of different platforms, as well as respond quickly to changing user needs, is a must. Look for someone who can be flexible and adaptable to ensure the best possible user experience.
Communication: UX and UI designers need to be great communicators in order to effectively collaborate with other members of the team. Having strong communication skills is essential for successful product development.
Strong technical skills: It is also important to find a designer who has strong technical skills. This will ensure that they can create a website or product with the latest technologies and designs.
Ability to work collaboratively: Finally, look for a designer who can work collaboratively and effectively with other team members. This will help ensure that the product or website is designed in an efficient manner and meets user expectations.
Sonatafy’s experienced team can meet your needs
At Sonatafy Technology, we have an experienced and knowledgeable team of UX/UI designers who can help you to create a product or website that meets the needs of your users. We understand how important it is for businesses to have successful digital products, so our team puts their expertise to work in order to craft solutions tailored to each of our clients’ specific needs. Contact us today to learn how we can help your business succeed
Q&A
How do I find a UI UX designer?
Book a meeting with Sonatafy to have access to nearshore UI UX designers that can help you give a good user experience to your customers.
How do I hire a UI UX designer?
We will walk you through the process of finding and hiring the right UI UX designer for your needs.
Are UI/UX designers in demand by 2021?
The demand for UI UX designers is increasing as more and more companies understand the benefits of utilizing their skills.
Is a UX designer a web designer?
Yes. UX design is a specialty of web design. Not all web designers are UX designers.
What is the difference between UX and UI designer and web designer?
A web designer designs the layout and graphics of a website. A UI designer designs the user interface with a focus on making it aesthetically pleasing to the user and easy to use. A UX designer analyzes how users interact with the design and develop design improvements to give a more positive user experience.
What is a UX web designer?
A UX Web designer is a web designer who specializes in designing websites that generate a positive user experience.
What is the difference between UI and UX design?
UI design concerns the user interface, which includes buttons, sliders, fonts, color schemes, and what the user interacts with when they visit a website. UX design has to do with what issues the user has with their experience and what solutions can be implemented to solve problems to improve the user experience.
What is an example of UX design?
Apple’s IOS 14 is a great example of user-experience design represented by the home screen and its highly-customizable functionality as well as the autonomous organizational features and interactive app widgets. Apple made these design changes to enhance the user experience.
Which is better: UI or UX?
The user interface has a lot to do with the user experience, but there is more to user experience than just the user interface. Both are important for a customer to have a positive user experience.
What do UX designers do?
UX designers plan a website design that gives the user the most positive experience possible, and then analyzes and evaluates the user experience to find ways to improve it.
What is an example of UI design?
A good example of UI design is a microwave oven. Most microwaves are not intuitive and users have to learn how to use them rather than having a clear, easy-to-understand user interface.
Do all web designers know how to do UI and UX design?
All UI UX designers are web designers, but not all web designers are UI UX design specialists. That being said, most web designers are cognizant, to some degree, about the user experience, but a web designer would not test and analyze user experience the way that a UI UX designer would.
Do all UI designers know how to do UX design?
UI design does affect user experience, but not all UX designers specialize in UI design, and not all UI designers specialize in UX design. A UX designer that does not specialize in UI design might recommend changes to the user interface that a UI design specialist might implement and then test those changes.
